So What Are The Deal Makers/Breakers?

With seemingly so many recruitment jobs currently being advertised, what's going to motivate someone to move jobs, will it be 'pull' factors such as:

• Higher salary
• Better commission
• More sociable hours
• Promotion prospects
• More attractive sector
• More suitable role (acc man, BD, 360 etc)

Or maybe people are now exercising their right to choose, to move away, with the variety available, to account management, 'internal' recruitment, better culture, different management style. 

What are the factors you would consider in your personal recruitment career? It is Push or Pull?